A Rebranding: "Published" to "Editorial"

June 13, 2013  •  Leave a Comment

One of the things I've come to learn the longer I work for a publisher is that the "best" photo isn't always my favorite from an This is the Macy assignment. The best photo is the one that looks the best, but only the one that looks the best and fits the space there is for the photo in the magazine layout. Take this year's (614) Magazine's ColumBest issue, and my shot for Macy's. I had a shot in my head that I knew was going to rock.. assuming I could make the technical meet the vision. 

Macy's doesn't let just anyone into their stores to take pictures, so that leaves something to be desired for a creative shot. The last couple of years I chickened out, and made due just quickly snapping a shot of the outside from the street. This year, however, I knew I wanted to make something better. After a bit of time, I came up with the photo to the right, and knew I nailed exactly what I was going for. It's in the bag. I'm done. Send it to the publisher. 

However, when I got home, I was so excited about the shot shown here that I totally forgot to shoot a horizontal of the same setup. Rule #1 when you don't see a layout before hand is to always shoot the shot horizontally and vertically. Oops. The horizontal shot I did take was very early, as my model and I just pulled up to the scene, the Sun was just about set, and it made for a great show of color in the sky (as seen below). Naturally I took the shot, was satisfied it met the requirements, but knew I could do better, and I went off to get the shot shown to the right. 

What does this all have to do with rebranding, you may ask? As I get more assignments under my belt, I'm starting to have more examples like this show up. What I really want to show may not be the one that was actually published. In my portfolio galleries here on YoderArtWorks.com, I have a space to show off all the editorial and advertorial work I've done, but I've named it "Published." I'd much rather show off the first image than the second. It's not that there's anything wrong with the second, but it is not what I am most proud to show off. Some of the shots will Here is the photo that actually ran. definitely stay in there, as I didn't give much choice to the editor as to which one should run (and I'm sure he just loves me for that!) 

With this one change, I'm starting a process of really looking into my work, and seeing how I want to represent myself. How I want to show myself off. I'm starting on a couple personal projects as well, and will build in a spot for those on the site, too. More photos are being taken, and more limits are going to be stretched. I'm in for an exciting Summer!


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